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Blog 2018

How to launch successful banking digital products by Greg Larkin

Loyal customers are always expecting better and faster digital products. But banks usually are not prepared on their plans to such a quick aceleration without assuming risks.

Greg Larkin, author of “This Might get me Fired: A Manual for Thriving in the Corporate Entrepreneurial Underground”, brings us into the room where big banks set new speed records in digital product development. You’ll learn how to enlist executive support, involve gatekeepers as co-creators, and launch new products in eight weeks.