Banks in Latin America are picking up the pace in moving to digital, according to the third annual digital banking report from Technisys, a digital banking technology company.
“The most important thing that is changing is the way the market is evolving in digital banking,” said German Pugliese-Bassi, cofounder and CMO at Technisys.
From the first appearance of the internet back in 1995, banks led the way in choosing the online services they would offer.
“Now the big change is that the customers are the ones who lead the disruption,” Pugliese-Bassi said. “They are forcing banks to create services that they want. They want the same experiences in banks as they have in many other services like Netflix, Uber, Amazon and Google.”
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